In 1912 Lucien Vogel started a new magazine dedicated to presenting the fashions of the most prominent Parisian design houses in the most luxurious way possible - la Gazette du Bon Ton.

By 1925 he was running Condé Nast's VOGUE Paris.

In between, a stable of brilliant young artists filled the pages of Gazette du Bon Ton with stylish pochoir prints which would help propel Art Deco to the forefront of the design world.

Together, these publishers, painters, and craftsmen would shape fashion publishing for decades to come.